The ingenious baby carrier allows parents to be hands-free while on the move, and this award gives credit to the most functional, fashionable and fuss-free options on the market.

Packed with covetable looks, super-soft fabrics, playful and innovative designs, this award highlights the go-to brands in baby fashion and footwear.

Your body goes through a lot during pregnancy, but thankfully, there’s a whole bunch of wonderful products out there help to help you through the journey. This award celebrates innovative and supportive maternity products.

Whether nursing has been simple or slightly more challenging, it’s time to pay tribute to those products that have helped many new mothers on their breastfeeding journey.

The right changing bag can hide a multitude of baby bounty, whilst ensuring you look like you’ve got it together. We want the best multipurpose carry-all that combines practicality with style.

This award recognises the very best brands in young children’s fashion. Featuring the latest trends, imaginative designs and high-quality fabrics and finishes for toddlers to young children.

What is the greatest kids toy on the market today? This award will take into account versatility, safety and fun, be it a game, and accessory or an educational tool.

A truly brilliant travel company is of utmost importance when planning a family getaway, and this award will champion those that book unforgettable, hassle-free holidays.

Breast or bottle, feeding your baby can sometimes prove to be a challenge. This award pays credit to the products that help tackle those tricky, or messy, moments.

The winning brand for this award will add significant value to the lives of busy parents everywhere, offering honest, nutritious food designed to nourish and energise little ones in the healthiest way possible.

From bookmarked blogs offering laugh-out-loud advice, to the author who got you through those middle of the night feeds, it’s time to give thanks to the mums and dads who share their unfiltered take on parenting.

From stylish and practical furniture and décor, to the most reliable safety products out there, this award recognises those coveted interior brands that allow us to bring a personal touch to our homes.

When everything is new and a little daunting a reassuring product can become a true companion. This category champions those lifesavers from baby’s favourite sleeping bag to baby rockers.

From fashion to interiors and everything in between, this award is dedicated to retailers that demonstrate excellent web, tablet and mobile sites for a great online shopping experience.

Pushchairs have come a long way in recent years. This award recognises the best all-round pushchair for baby, taking into account safety, style and comfort.

Showcasing the importance of young, delicate skin and the newest innovations in baby skincare, paying homage to those products that soothe, moisturise and protect on a daily basis.

For new parents, sleep deprivation is one of the toughest hurdles; this category recognises those hero products that help lull baby into a sweet slumber, from swaddles to sleeping aids.

Every parent knows that teething is no walk in the park, but fortunately there are plenty of products out there to support your baby’s little gums through this somewhat painful journey.

When travelling with young children, planning ahead and packing like a pro is key. This award recognises those can’t-live-without items for when we’re on the go with kids in tow.