ALL ABOUT OUR AWARDS

In 2014 the Little London Awards were created to champion excellence in pregnancy, baby and children’s brands, swiftly becoming the most respected and relevant awards in the industry. From the start, the awards have recognised both established and emerging brands. In 2019 the Little London Awards became the Baby Awards, reaching a far greater audience of voters and prospective customers across both the Baby and Little London platforms.

Now digital-first brands, baby-magazine.co.uk and littlelondonmagazine.co.uk have grown their traffic by 100% in the last year and delivered 20% month-on-month growth in the first half of 2020. These channels reach 136,000 highly-engaged users a month. The awards are voted for by the public: highly-engaged parents across the country. Before, during and after the awards, we communicate constantly with our voters, newsletter subscribers and social media followers.

Since 2014, these awards have provided a platform for business owners to network with others in the industry at an intimate awards ceremony. Over the years we have been delighted to work with a number of high-profile parents, entrepreneurs and influencers who have joined us as judges, presenters and guests. These include Rachel Riley, Annabel Karmel MBE, Leonora Bamford, Jonathan Saccone-Joly, Anna Whitehouse, Neev Spencer, Dr Chiara Hunt, Marina Fogle, Clemmie Telford, Tamara Ecclestone and Georgia Jones, to name but a few.

HOW DOES NOMINATING WORK?

Any relevant company is eligible to enter the Baby Awards 2020 if their product is available for purchase in the UK, whether they have entered before or are a brand-new nominee.

All Baby Awards nominees are in with a chance of winning their category. There is no shortlisting stage; no nominee’s chances are hindered by a judging panel.

HOW DOES VOTING WORK?

The Baby Awards are voted for exclusively by the public. Baby and Little London followers are encouraged through the websites and social media to vote for their favourite brands. This is the time for mothers, fathers, aunts, uncles, grandparents, godparents and anyone else in the know to have their say and vote for the brands they truly believe in. It’s also the time for nominated brands to ask their customers to support them by voting for the products they have purchased and adored.

Voting is open to the public between 24 August – 30 September 2020.

As a nominated product or brand, there is no greater achievement than winning in a Baby Award – proof that you have won over your customers.

HOW ARE THE AWARDS SCORED AND JUDGED?

Our scoring system is transparent and honest – brands or products with the greatest number of votes in each category are crowned the winner.

Voters are able to vote in just one category that they feel particularly passionate about, or all 19.

The Baby team will assess all nominees and compile a shortlist of brands and products to be taken forward for entry into the Judges Categories – Best Brand, Best Product, Best New Brand, Best New Product – 4 independent categories judged by an expert panel of industry specialists, high-profile mums, bloggers & celebrity parents. The 2020 judging panel will be revealed shortly.

THE BABY AWARDS 2020 ONLINE EVENT

This year we will be holding an online celebratory event on Wednesday 18th November at 3pm.

Do you have further questions?