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In 2014 the Little London Awards were created to champion excellence in pregnancy, baby and children’s brands, swiftly becoming the most respected and relevant awards in the industry. From the start, the awards have recognised both established and emerging brands. In 2019 the Little London Awards became the Baby Awards, reaching a far greater audience of voters and prospective customers across both the Baby and Little London platforms.
Now digital-first brands, baby-magazine.co.uk and littlelondonmagazine.co.uk have grown their traffic by 100% in the last year and delivered 20% month-on-month growth in the first half of 2020. These channels reach 136,000 highly-engaged users a month. The awards are voted for by the public: highly-engaged parents across the country. Before, during and after the awards, we communicate constantly with our voters, newsletter subscribers and social media followers.
Since 2014, these awards have provided a platform for business owners to network with others in the industry at an intimate awards ceremony. Over the years we have been delighted to work with a number of high-profile parents, entrepreneurs and influencers who have joined us as judges, presenters and guests. These include Rachel Riley, Annabel Karmel MBE, Leonora Bamford, Jonathan Saccone-Joly, Anna Whitehouse, Neev Spencer, Dr Chiara Hunt, Marina Fogle, Clemmie Telford, Tamara Ecclestone and Georgia Jones, to name but a few.